This is 8yo me playing with being a pastry chef inside my mother’s bakery in Brazil.
I moved to New York City in 2021 and noticed how much people love pizza as a quick, on-the-go snack.
Not satisfied with the classic NY slice, I decided to make a sweet, healthy pizza at home with only organic ingredients.
It turned out chunky, coconut-y, healthy and home-y which gave me the idea to make homemade chunky granola, and sell it inside a pizza box for New Yorkers on-the-go.
Art Direction, Product Design, Packaging Design, Web Design, and Brand Strategy, for an organic granola and jam brand.
Grazzi’s Goodies is a brand dedicated to homemade, healthy products with an emphasis on simplicity and quality. A lifestyle brand, aiming to bring people together around the pleasure of indulgence.
Graziella is a self-taught cook, designer, and artist, hence she aims to inspire others to embrace innocence and imperfection within various industries.
Grazzi’s Goodies values purity, authenticity, and the freedom to embrace oneself.
with these offerings GG embodies a way of living that encourages people to gather, indulge without guilt, and enjoy treats for any occasion.
